Tips for choosing domain name from experts

Keep it short

"If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go." - Andrea Rowland - GoDaddy

Start with keywords

"Before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. It can be helpful to have three to five keywords in mind when doing this exercise. These words and phrases should clearly define what you do (or want to do). Mix and mash them together and see what looks right and makes sense. Don't force the process - just let it flow. For example, let's say you are starting a local bakery. Some terms you want to include would be your city, fresh bread, baked goods, bakery and so on. Here's a pro tip: Use prefixes and suffixes to help you create a good domain that grabs attention. For this example, you may end up with a domain like" - Ryan Shelley - Search Engine Land

Choose a Brandable Name

"We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? There are many factors that come into play here, but the most important ones are as follows: A brandable name has no specific meaning (eg 'Google' is not a word, 'YouTube isn't one either). It's unique - your competition doesn't use anything similar. It's easy to memorize - not too wordy, no complex vowel combinations. It's easy to pronounce and dictate over the phone. It sounds trustworthy - some names can be a little shady by definition, for instance, may be too bold, but sounds way better. To make the brainstorming process easier, you can experiment with some combinations of actual words and random suffixes, like I did with the example above. The main goal here is to create a potential for the domain name to build brand value over time. In other words, as much as possible, try making sure the name has a good ring to it. It should be fun to say out loud, and not difficult to memorize immediately. Think about the likes of Uber: It's short and snappy, and there's no confusion as to how to spell it - even when mentioned in passing in a conversation." - Karol K - Winning WP

Think Long-Term

"Are you ready to marry your domain? You should be, because it will be one of the biggest elements that defines your business and brand for years. Plus, if you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short, it's a huge pain. So, when you choose your domain, think long-term. For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, "" But if you think there's a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name. You don't want to pin yourself down to a certain niche if you think you might expand out of that niche. So, keep your long-term vision in mind when picking your domain name." - ROBERT MENING - WebsiteSetup

Be memorable

"There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it." - Andrea Rowland - GoDaddy

Easy to say and spell

"The goal is for your domain name to be passed along easily by you and by others. This is more likely to happen if people don't have to stop and think about how to say or spell it." - Amy Lynn Andrews

Make it pronounceable

"This tip is closely related to our first bit of advice. Even though users aren't likely to be saying your domain name out loud, pronounceability is still important. This is because of something called processing fluency: the ease with which our brains can process information. Names that don't require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations. "If you have to spell it over the phone, you've lost." says Jason Calacanis, the serial entrepreneur and angel investor behind tech giants like Uber, the Launch Festival, and This Week in Startups. When people routinely misspell your domain name because it's too hard to figure out, all of that potential traffic is lost. Most people will give up searching for your brand's site quickly; they don't have the time or desire to try multiple Google searches of possible spellings. The lesson here is simple: make it easy for your customers to find you!" - Denis Pinsky - Forbes

Check Availability on Social Media Sites and Trademarks

"Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name. To build your brand, it's ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web. And to avoid legal issues, you should stay away from names that already have trademarks. So, how can you quickly check social networks and trademarks for your potential domain name? It's quite easy with a tool like Knowem. Search your potential domain name there, and it'll show you if it's available throughout over 25 popular social networks, and also if there are any trademarks already registered to the name. If it's taken, consider tweaking it so that you can create original social media profiles." - ROBERT MENING - WebsiteSetup

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